We all know that it`s important in retail to make a striking and functional cardboard displays for your brand and products. That being said. Developing an attractive and functional display is art itself and we take pride in being able to combine beauty, functionality and logistics in every design.
Cardboard POS displays: More than just a look.
Once a designer finishes the design for the displays, Transporters, other logistical partners, workshops, merchandisers, shop managers, temporary workers who assemble and prepare the cardboard POS displays gets to work.
1. Free display transport
First thing to keep in mind when developing a cardboard POS display is transport. The displays must be stackable, ergonomic and have a well thought-out packaging.
2. Easy to store
Once the displays gets delivered. They must be manageable and easy to store until the start of the promotion period.
3.Assembly must be Child’s play Developers would like nothing better than to set up their own cardboard displays at the point of sale. Right? Unfortunately this is not to be. In practice setting up takes place at logistics centers and sheltered workshops. So it’s so important to make sure that the display is as simple as possible to assemble. Avoid endless manuals, and make it understandable to everyone.
4.Sound and solid, all the way
Is the cardboard display assembled on the shop floor? Are the products displayed on it? Make sure they are not too heavy for the display concept. Do you see sagging shelves or collapsing displays? That’s just asking for problems. The shopper seeing this will not be given any confidence in the product presented. Remember that a display must perform optimally for its whole lifespan.
5.One waste material flow
Has the promotion period for the product in the cardboard POS display ended? What happens to it now? This last aspect is overlooked by many: waste processing. Does a whole lot of disassembling have to happen first? Or can everything go into the waste material flow in one go? The latter is ideal, but presumably you already realized that.