launch of a new printer

Posted on 2019-12-24 by root    
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Objective

  • Create an endcap display to promote the launch of a new printer
  • Feature prominent graphics to emphasize cost savings
  • Make it store-ready for ease of set-up

What we did

  • A live printer could not be utilized due to power restrictions, so a full scale 4-color lug-on was created for the out-of-the-box experience
  • Bright graphics and an appealing monster visual were tied in to the front and size panels to attract attention and encourage interaction
  • Space was engineered to keep product inventory readily available

Results

  • Retailer loved the minimal set-up time and the amount of customer education that was graphically portrayed, which freed up sales associate time
  • Incremental ink sales increased
  • Lexmark™ got featured placement in store, and are re-launching a similar display with a new product
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